The moment I walked into the new LiGong ASUS building, it reminded me of my first visit to the National Library. Probably because the lobby of the new ASUS building, although elegant, has a strong humanistic atmosphere. November 2019 is a very special time for ASUS,...

Everyone has played in the dirt as a child. Your older friends always teach you the best way to make a dirt clod. After many dirt clod fights, I realized the most important element to craft a dirt clod is to add water. Looking back, this was perhaps the first lesson...

Perpetual rainfall, giant screens, neon signs, and overdeveloped city avenues glow in a fusion of new technology and outdated infrastructures. These are signature styles of a cyberpunk world. 8-bit graphics reminiscent of old arcade games convey a sense of nostalgia...

Experiences, feelings, and memories in life are some of the densest nutrients to develop creative concepts. This is what makes good design or art resonate with an audience. It is not easy to transform the experience of life into design. As an industrial designer, your...

Last week, I attended Autodesk's 2020 product conference. The opening ceremony was Autodesk researcher Zheng Qingyi presenting several simple and straightforward cases of AI in design software. AI has recently been a hot topic. The question, "how many professions will...

To be honest, attending conference rooms isn’t my favorite thing to do. It can get a little cold in there, and I’m not talking about the temperature. You know what I mean. Recently however, three conference rooms at ASUS HQ (113, 227, and 229) have been transformed,...

ASUS entered its 30th anniversary this year. Under the call for ‘Collective Wisdom,’ or ‘Zhongzhi’ in Chinese, a commemorative sports competition was organized. This year, the ASUS Welfare Committee and ADC designers were tasked with designing sports apparel for the...