ZenBook Pro Duo Design Interview
Every day I see people in and out of the office. How can you spot someone that works at ASUS? I would say if they are genuine, active, and full of creativity, it is likely they are at ASUS. These sorts of character traits are reflected in our 30 years of ASUS design....
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Zephyrus G14
The Zephyrus made a lasting mark on the industry in 2017. Introduced as a high-performance gaming notebook with its signature Slash feature, the Zephyrus featured an active cooling design. Now it is time to welcome a new member to the Zephyrus series product line: the...
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TAIPOWER D / S ONE
In the busy shopping district of Xinbei, New Taipei City, on the first floor of the Banqiao Railway Station has been under construction for some time. The vacant store was rumored to be a famous brand's flagship store. At the beginning of 2020, the curtain was dropped...
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ROG Will There Be A Movie?
RECAP: The previous article helped define the ROG cyberpunk worldview. But how will the story continue? When ROG was founded, the brand chose to mix Cyberpunk elements into its worldview. It set a new paradigm in the e-sports industry, creating an exclusive ROG...
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2019 Asus Xmas Tree – The Tree of Hope
If you think about it, December is a month of joy and relief. I am glad that the year-end is celebrated, gifts are gifted, and the holidays are coming. The whole year is coming to a close. At times it is a little sentimental. All the past challenges, and those which...
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Chalk Masters
When you see chalk, it is natural to think of the dense notes on the blackboard of a classroom. Our new design center has a big chalkboard but it is not for taking notes. It is infinite creativity displayed by four chalk masters. The main skill these four masters have...
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LiGong HQ Exhibition
The moment I walked into the new LiGong ASUS building, it reminded me of my first visit to the National Library. Probably because the lobby of the new ASUS building, although elegant, has a strong humanistic atmosphere. November 2019 is a very special time for ASUS,...
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Cement Mixology
Everyone has played in the dirt as a child. Your older friends always teach you the best way to make a dirt clod. After many dirt clod fights, I realized the most important element to craft a dirt clod is to add water. Looking back, this was perhaps the first lesson...
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Work hard, read hard.
Everyone always asks me what is in my bag, and I am forced to reply “DREAMS AND COURAGE!” although we all know in reality it is full of 90% useless things. If Joyce had the same lame sense of humor she would say her bags are full of knowledge, referring to the many...
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ROG: an Aesthetic History of Gaming
Perpetual rainfall, giant screens, neon signs, and overdeveloped city avenues glow in a fusion of new technology and outdated infrastructures. These are signature styles of a cyberpunk world. 8-bit graphics reminiscent of old arcade games convey a sense of nostalgia...
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de’Sign: ADC Exhibit
What is design? Design is the result of meticulous revisions. Layered efforts determine the optimal direction guiding the design to a polished outcome. The User Experience team executed a project to express in the form of a story the workflow and integration of UE,...
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Sensory Experience Through Design: SET UNIT
Experiences, feelings, and memories in life are some of the densest nutrients to develop creative concepts. This is what makes good design or art resonate with an audience. It is not easy to transform the experience of life into design. As an industrial designer, your...
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Prime Utopia Design: 30th Anniversary Motherboard
Some may not know about the simple motherboard on which ASUS was founded 30 years ago. The birth of the motherboard brought the personal computer to the market and opened the door for future generations of change. In 1989, the first ASUS motherboard ISA-386C was...
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Kenjyukun Ko-labo: Exploring Scent Design
The sense of smell is elusive. It is ubiquitous but cannot be seen or touched. It is one of the strongest catalysts for recalling memories and evoking certain emotions. Recently the fragrance market has been booming. Especially in Japan. Many scent design brands have...
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ASUS 30th Anniversary Notebook
In 2006, ASUS launched S6, the world's first leather notebook. The design was a breakthrough in notebook technology. On the 30th anniversary of ASUS, looking forward to the future, we launched the Zenbook Edition 30 commemorative edition. It is a tribute to the...
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What can AI do for Designers?
Last week, I attended Autodesk's 2020 product conference. The opening ceremony was Autodesk researcher Zheng Qingyi presenting several simple and straightforward cases of AI in design software. AI has recently been a hot topic. The question, "how many professions will...
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Deep Jade
After a two-hour meeting, I needed a cup of coffee. I stumbled into the elevator, and saw Jonas. I politely nodded and leaned against the wall of the elevator. "Have you ever thought about wearing jade?" Jonas in the other corner of the elevator suddenly asked me....
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#WowTheWorld: VivoBook Series Design Story
A lot of talent has been invested into the new VivoBook design. With so many designers involved, you can be sure there is a unique design story behind the VivoBook. This is the story of the new ASUS VivoBook Series. #WowTheWorld!
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