A TUF (tough) board to design, challenges of creating a TUF motherboard
TUF, the ultimate force, is one of ASUS’s gaming line that focuses on durable and reliable entry-level gaming products. TUF gaming products draws inspirations from the futuristic military theme. There are many challenging design constraints involved in the designing...
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Micro Architecture: ProArt Station D940MX Design Story
The digital landscape has sparked a new era of creativity and technology has made creating more accessible than ever. A new generation of content creators, selfie savants, 3d devotees, video editing virtuosos, photoshop fiends, and illustrating enthusiasts have been...
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“Standing on the side of the people you’re designing for”: Facilitating Successful Design Thinking Workshops
With contributions from: SADC Singapore ASUS Design Centre regularly conducts design-thinking workshops to conceptualize innovative solutions for improving overall user experience. Leading these workshops are Design Researchers – Brianna, Sean, Zhaiwei, and I. As...
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Silkscreen 101
Silkscreen printing technology appeared very early, and there have been too many changes along the way. Industrial products use screen printing, pad printing, and other technologies to make products with various patterns. Let's give it a go with hand-made silk...
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Forrest Ah-Gump
Today we visit master Gan Xiuhao. I always think of the famous movie Forrest Gump, because we all call him "A-Gan" (Chinese translation of Forrest Gump) in the office. Just like Forest Gump, A-Gan is innocent and kind-hearted. While Forest Gump has amazing athletic...
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Designing the Zephyrus Duo with V(ictory) in mind
How did the Zephyrus Duo start from a simple idea to become one of the most innovative laptops in 2020? We speak to the lead designer for the Zephyrus Duo, Li Qing, to find out how her team uses the V-model design process to define and realize the concept. The V-model...
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ROG Z490
The new line of 2020 ROG Z490 chipset motherboards is full of power and has a lot of options from the two series of our designs: ROG Maximus XII's Black Luxury and the ROG Strix Cybersport Streetwear. BLACK LUX, ROG MAXIMUS XII SERIES What is Maximus? Powerful and...
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The Evolution of the ZenBook Classic
The pace in which electronics change is so fast. I'm always amazed at how technology can innovate continuously. Even with the issues faced so far in 2020, humanity is still able to sustain their passion for technological advancement. ASUS's most representative...
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Empathy, trust, and teamwork: Singapore’s User Experience team behind ScreenXpert
August 2019 saw the announcement of the ZenBook Pro Duo by ASUS co-CEOs on stage in Computex. The notebook’s innovative design sparked a worldwide media interest. At the heart, is the ScreenXpert, which enhances the content creator’s creative process. We spoke to the...
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8 Ways to turn a dull work from home experience to a fun and productive one
With the global widespread of the Covid-19 virus, ASUS Design Centre Singapore (SADC) has adopted a “Work from Home” (WFH) arrangement to minimize the transmissions and risks associated with the virus. Working from home is convenient and comfortable, but it could...
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Teleport Across the World with Google Arts & Culture
The global Covid-19 epidemic is severe in 2020. In order to prevent its spread, people need to avoid gathering. "Typically, spring is a thrilling time for the global design industry, the calendar crammed with high-profile fairs, exhibitions, and more...With health and...
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PLEASANT: 0.7 Wallet
I use my bank and company ID cards every day. But if they're stacked together, I can't use the RFID chips inside them. So I always get stuck at the ticket gate for the MRT searching my bag for my EasyCard. In response to these problems, Taiwan's original design brand...
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Take Off with TUF GAMING VG27AQL1A
TUF GAMING by ASUS is meticulously created for e-sports users. It is a first-class e-sports series with an emphasis on performance, durability, and high CP value. Visual output is one of the most important aspects to players, and they will find it with the 27-inch TUF...
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SIT DOWN PLEASE
Think about it, what product do we use most often in a day? Except for the smartphone, PC, or the glasses on your face, it is probably a chair. According to research reports, the chair appeared around the sixteenth century. At that time, the chair was a sign of wealth...
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Hexagons: TUF GAMING A15
The TUF Gaming A-15 Laptop has undergone numerous iterations of defining line feature designs. This time a hexagonal form simplified the appearance and strengthened the sense of the notebook. Its distinguished look has both a plastic and metal version. "Hexagons are...
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#WowTheWorld Trending in 2020: VivoBook S Design
Take a close look. ASUS products have a unique and distinct soul at the heart of every product line. Products like the Zen series are quiet and noble. ROG products lead players to greatness. The ASUS Laptop series will lure you in with its warmth. Finally, the...
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The Metal Master
Machines are capable of many things. But you still need to take many steps to produce a final result. According to a designer's drawings, we still need to select suitable materials and processes as well as develop supply chains. That's where our mold and process...
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Shanghai Life No. 1
Welcome to the newest column of the ASUS Design Center website: Shanghai Life. Many of you may or may not know that ASUS has a design center in the heart of Xuhui District, the heart of Shanghai. This column will shed some light on what's going on in the Shanghai...
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