ZenBook Pro Duo Design Interview

ZenBook Pro Duo Design Interview

Every day I see people in and out of the office. How can you spot someone that works at ASUS? I would say if they are genuine, active, and full of creativity, it is likely they are at ASUS. These sorts of character traits are reflected in our 30 years of ASUS design....
TAIPOWER D / S ONE

TAIPOWER D / S ONE

In the busy shopping district of Xinbei, New Taipei City, on the first floor of the Banqiao Railway Station has been under construction for some time. The vacant store was rumored to be a famous brand’s flagship store. At the beginning of 2020, the curtain was...
ROG Will There Be A Movie?

ROG Will There Be A Movie?

RECAP: The previous article helped define the ROG cyberpunk worldview. But how will the story continue? When ROG was founded, the brand chose to mix Cyberpunk elements into its worldview. It set a new paradigm in the e-sports industry, creating an exclusive ROG...
LiGong HQ Exhibition

LiGong HQ Exhibition

The moment I walked into the new LiGong ASUS building, it reminded me of my first visit to the National Library. Probably because the lobby of the new ASUS building, although elegant, has a strong humanistic atmosphere. November 2019 is a very special time for ASUS,...
Cement Mixology

Cement Mixology

Everyone has played in the dirt as a child. Your older friends always teach you the best way to make a dirt clod. After many dirt clod fights, I realized the most important element to craft a dirt clod is to add water. Looking back, this was perhaps the first lesson...
ROG: an Aesthetic History of Gaming

ROG: an Aesthetic History of Gaming

Perpetual rainfall, giant screens, neon signs, and overdeveloped city avenues glow in a fusion of new technology and outdated infrastructures. These are signature styles of a cyberpunk world. 8-bit graphics reminiscent of old arcade games convey a sense of nostalgia...