ROG: an Aesthetic History of Gaming

ROG: an Aesthetic History of Gaming

Perpetual rainfall, giant screens, neon signs, and overdeveloped city avenues glow in a fusion of new technology and outdated infrastructures. These are signature styles of a cyberpunk world. 8-bit graphics reminiscent of old arcade games convey a sense of nostalgia...
de’Sign: ADC Exhibit

de’Sign: ADC Exhibit

What is design? Design is the result of meticulous revisions. Layered efforts determine the optimal direction guiding the design to a polished outcome. The User Experience team executed a project to express in the form of a story the workflow and integration of UE,...
Sensory Experience Through Design: SET UNIT

Sensory Experience Through Design: SET UNIT

Experiences, feelings, and memories in life are some of the densest nutrients to develop creative concepts. This is what makes good design or art resonate with an audience. It is not easy to transform the experience of life into design. As an industrial designer, your...
What can AI do for Designers?

What can AI do for Designers?

Last week, I attended Autodesk’s 2020 product conference. The opening ceremony was Autodesk researcher Zheng Qingyi presenting several simple and straightforward cases of AI in design software. AI has recently been a hot topic. The question, “how many...
ADC Meeting Room Remix

ADC Meeting Room Remix

To be honest, attending conference rooms isn’t my favorite thing to do. It can get a little cold in there, and I’m not talking about the temperature. You know what I mean. Recently however, three conference rooms at ASUS HQ (113, 227, and 229) have been transformed,...
ASUS 30th Anniversary Sportswear

ASUS 30th Anniversary Sportswear

ASUS entered its 30th anniversary this year. Under the call for ‘Collective Wisdom,’ or ‘Zhongzhi’ in Chinese, a commemorative sports competition was organized. This year, the ASUS Welfare Committee and ADC designers were tasked with designing sports apparel for the...