by Loke Sean | May 14, 2021 | Uncategorized
When COVID-19 was declared a pandemic, our design research team in Singapore ASUS design center Singapore had to strategize our upcoming user research studies. “The safety regulations pose a huge challenge for us as we often meet users better understand them and get...
by Loke Sean | Jan 8, 2021 | Culture
Whenever people mention about how Singapore came to be, most will associate its success due to various economic policies, such as trading or banking. However, did you know that design also played an important role in building the foundations and success of Singapore...
by Loke Sean | Nov 2, 2020 | Culture, Uncategorized
Each year, Singapore ASUS Design Centre (SADC) would organize a Halloween Party where we would dress up, have fun and decorate the office (see highlights of SADC 2018 Halloween Party here). At SADC, nothing goes to waste as we are advocates of upcycling. It energizes...
by Loke Sean | Sep 8, 2020 | Design
TUF, the ultimate force, is one of ASUS’s gaming line that focuses on durable and reliable entry-level gaming products. TUF gaming products draws inspirations from the futuristic military theme. There are many challenging design constraints involved in the designing...
by Loke Sean | Jul 1, 2020 | Design, Product
How did the Zephyrus Duo start from a simple idea to become one of the most innovative laptops in 2020? We speak to the lead designer for the Zephyrus Duo, Li Qing, to find out how her team uses the V-model design process to define and realize the concept. The V-model...
