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“Standing on the side of the people you’re designing for”: Facilitating Successful Design Thinking Workshops

“Standing on the side of the people you’re designing for”: Facilitating Successful Design Thinking Workshops

by Yati Razikin | Aug 11, 2020 | Culture, Design, Product

With contributions from: SADC Singapore ASUS Design Centre regularly conducts design-thinking workshops to conceptualize innovative solutions for improving overall user experience. Leading these workshops are Design Researchers – Brianna, Sean, Zhaiwei, and I. As...
Empathy, trust, and teamwork: Singapore’s User Experience team behind ScreenXpert

Empathy, trust, and teamwork: Singapore’s User Experience team behind ScreenXpert

by Yati Razikin | May 29, 2020 | Design, Product

August 2019 saw the announcement of the ZenBook Pro Duo by ASUS co-CEOs on stage in Computex. The notebook’s innovative design sparked a worldwide media interest. At the heart, is the ScreenXpert, which enhances the content creator’s creative process. We spoke to the...
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