Designing the Zephyrus Duo with V(ictory) in mind

How did the Zephyrus Duo start from a simple idea to become one of the most innovative laptops in 2020? We speak to the lead designer for the Zephyrus Duo, Li Qing, to find out how her team uses the V-model design process to define and realize the concept. The V-model...

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ROG Z490

The new line of 2020 ROG Z490 chipset motherboards is full of power and has a lot of options from the two series of our designs: ROG Maximus XII's Black Luxury and the ROG Strix Cybersport Streetwear. BLACK LUX, ROG MAXIMUS XII SERIES What is Maximus? Powerful and...

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The Evolution of the ZenBook Classic

The pace in which electronics change is so fast. I'm always amazed at how technology can innovate continuously. Even with the issues faced so far in 2020, humanity is still able to sustain their passion for technological advancement. ASUS's most representative...

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Teleport Across the World with Google Arts & Culture

The global Covid-19 epidemic is severe in 2020. In order to prevent its spread, people need to avoid gathering. "Typically, spring is a thrilling time for the global design industry, the calendar crammed with high-profile fairs, exhibitions, and more...With health and...

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PLEASANT: 0.7 Wallet

I use my bank and company ID cards every day. But if they're stacked together, I can't use the RFID chips inside them. So I always get stuck at the ticket gate for the MRT searching my bag for my EasyCard. In response to these problems, Taiwan's original design brand...

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Take Off with TUF GAMING VG27AQL1A

TUF GAMING by ASUS is meticulously created for e-sports users. It is a first-class e-sports series with an emphasis on performance, durability, and high CP value. Visual output is one of the most important aspects to players, and they will find it with the 27-inch TUF...

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SIT DOWN PLEASE

Think about it, what product do we use most often in a day? Except for the smartphone, PC, or the glasses on your face, it is probably a chair. According to research reports, the chair appeared around the sixteenth century. At that time, the chair was a sign of wealth...

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Hexagons: TUF GAMING A15

The TUF Gaming A-15 Laptop has undergone numerous iterations of defining line feature designs. This time a hexagonal form simplified the appearance and strengthened the sense of the notebook. Its distinguished look has both a plastic and metal version. "Hexagons are...

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#WowTheWorld Trending in 2020: VivoBook S Design

Take a close look. ASUS products have a unique and distinct soul at the heart of every product line. Products like the Zen series are quiet and noble. ROG products lead players to greatness. The ASUS Laptop series will lure you in with its warmth. Finally, the...

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The Metal Master

Machines are capable of many things. But you still need to take many steps to produce a final result. According to a designer's drawings, we still need to select suitable materials and processes as well as develop supply chains. That's where our mold and process...

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Shanghai Life No. 1

Welcome to the newest column of the ASUS Design Center website: Shanghai Life. Many of you may or may not know that ASUS has a design center in the heart of Xuhui District, the heart of Shanghai. This column will shed some light on what's going on in the Shanghai...

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ZenBook Pro Duo Design Interview

Every day I see people in and out of the office. How can you spot someone that works at ASUS? I would say if they are genuine, active, and full of creativity, it is likely they are at ASUS. These sorts of character traits are reflected in our 30 years of ASUS design....

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Zephyrus G14

The Zephyrus made a lasting mark on the industry in 2017. Introduced as a high-performance gaming notebook with its signature Slash feature, the Zephyrus featured an active cooling design. Now it is time to welcome a new member to the Zephyrus series product line: the...

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TAIPOWER D / S ONE

In the busy shopping district of Xinbei, New Taipei City, on the first floor of the Banqiao Railway Station has been under construction for some time. The vacant store was rumored to be a famous brand's flagship store. At the beginning of 2020, the curtain was dropped...

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ROG Will There Be A Movie?

RECAP: The previous article helped define the ROG cyberpunk worldview. But how will the story continue? When ROG was founded, the brand chose to mix Cyberpunk elements into its worldview. It set a new paradigm in the e-sports industry, creating an exclusive ROG...

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2019 Asus Xmas Tree – The Tree of Hope

If you think about it, December is a month of joy and relief. I am glad that the year-end is celebrated, gifts are gifted, and the holidays are coming. The whole year is coming to a close. At times it is a little sentimental. All the past challenges, and those which...

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