#WowTheWorld Trending in 2020: VivoBook S Design

Take a close look. ASUS products have a unique and distinct soul at the heart of every product line. Products like the Zen series are quiet and noble. ROG products lead players to greatness. The ASUS Laptop series will lure you in with its warmth. Finally, the...

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The Metal Master

Machines are capable of many things. But you still need to take many steps to produce a final result. According to a designer's drawings, we still need to select suitable materials and processes as well as develop supply chains. That's where our mold and process...

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Shanghai Life No. 1

Welcome to the newest column of the ASUS Design Center website: Shanghai Life. Many of you may or may not know that ASUS has a design center in the heart of Xuhui District, the heart of Shanghai. This column will shed some light on what's going on in the Shanghai...

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ZenBook Pro Duo Design Interview

Every day I see people in and out of the office. How can you spot someone that works at ASUS? I would say if they are genuine, active, and full of creativity, it is likely they are at ASUS. These sorts of character traits are reflected in our 30 years of ASUS design....

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Zephyrus G14

The Zephyrus made a lasting mark on the industry in 2017. Introduced as a high-performance gaming notebook with its signature Slash feature, the Zephyrus featured an active cooling design. Now it is time to welcome a new member to the Zephyrus series product line: the...

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TAIPOWER D / S ONE

In the busy shopping district of Xinbei, New Taipei City, on the first floor of the Banqiao Railway Station has been under construction for some time. The vacant store was rumored to be a famous brand's flagship store. At the beginning of 2020, the curtain was dropped...

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ROG Will There Be A Movie?

RECAP: The previous article helped define the ROG cyberpunk worldview. But how will the story continue? When ROG was founded, the brand chose to mix Cyberpunk elements into its worldview. It set a new paradigm in the e-sports industry, creating an exclusive ROG...

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2019 Asus Xmas Tree – The Tree of Hope

If you think about it, December is a month of joy and relief. I am glad that the year-end is celebrated, gifts are gifted, and the holidays are coming. The whole year is coming to a close. At times it is a little sentimental. All the past challenges, and those which...

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Chalk Masters

When you see chalk, it is natural to think of the dense notes on the blackboard of a classroom. Our new design center has a big chalkboard but it is not for taking notes. It is infinite creativity displayed by four chalk masters. The main skill these four masters have...

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LiGong HQ Exhibition

The moment I walked into the new LiGong ASUS building, it reminded me of my first visit to the National Library. Probably because the lobby of the new ASUS building, although elegant, has a strong humanistic atmosphere. November 2019 is a very special time for ASUS,...

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Cement Mixology

Everyone has played in the dirt as a child. Your older friends always teach you the best way to make a dirt clod. After many dirt clod fights, I realized the most important element to craft a dirt clod is to add water. Looking back, this was perhaps the first lesson...

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Work hard, read hard.

Everyone always asks me what is in my bag, and I am forced to reply “DREAMS AND COURAGE!” although we all know in reality it is full of 90% useless things. If Joyce had the same lame sense of humor she would say her bags are full of knowledge, referring to the many...

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ROG: an Aesthetic History of Gaming

Perpetual rainfall, giant screens, neon signs, and overdeveloped city avenues glow in a fusion of new technology and outdated infrastructures. These are signature styles of a cyberpunk world. 8-bit graphics reminiscent of old arcade games convey a sense of nostalgia...

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de’Sign: ADC Exhibit

What is design? Design is the result of meticulous revisions. Layered efforts determine the optimal direction guiding the design to a polished outcome. The User Experience team executed a project to express in the form of a story the workflow and integration of UE,...

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Sensory Experience Through Design: SET UNIT

Experiences, feelings, and memories in life are some of the densest nutrients to develop creative concepts. This is what makes good design or art resonate with an audience. It is not easy to transform the experience of life into design. As an industrial designer, your...

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Prime Utopia Design: 30th Anniversary Motherboard

Some may not know about the simple motherboard on which ASUS was founded 30 years ago. The birth of the motherboard brought the personal computer to the market and opened the door for future generations of change. In 1989, the first ASUS motherboard ISA-386C was...

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Kenjyukun Ko-labo: Exploring Scent Design

The sense of smell is elusive. It is ubiquitous but cannot be seen or touched. It is one of the strongest catalysts for recalling memories and evoking certain emotions. Recently the fragrance market has been booming. Especially in Japan. Many scent design brands have...

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ASUS 30th Anniversary Notebook

In 2006, ASUS launched S6, the world's first leather notebook. The design was a breakthrough in notebook technology. On the 30th anniversary of ASUS, looking forward to the future, we launched the Zenbook Edition 30 commemorative edition. It is a tribute to the...

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