Design Exhibition: A Piece of Cup

Since the 1950s, Design Thinking has evolved into a methodology to solve complex problems. It helps process optimization in cross-professional fields, service optimization, system optimization, and even education planning optimization. This year we participated in the...

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ASUS X-MAS 2020 #SAYWE

According to statistics, Christmas is the most popular holiday in the world. The warm atmosphere is captivating. The ASUS Design Center works in collaboration with the ASUS Welfare Committee to create exclusive Christmas trees in December of each year, adding a...

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7-11 LET’S GOOO!

In any competition, the goal is to be the winner. But in this competition, designed by our business and design strategy manager Patrick, the goal is to be the runner-up. The game kept reminding me of some Jay Chou songs. In one, the protagonist of the music video gave...

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Rejuvenating the Creative SADC Spirit

Pictures: SADC The sun was shining brightly, with the cool breeze swaying the trees. Surrounding us were the sounds of birds chirping and insects buzzing. Decked in our outdoor gear (beachwear for some), we made our way to the River Safari for a day trip. SADC always...

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ROG XG17 – The Sleek Portable Gaming Screen

  Simple, Portable, Multiuse The ROG XG17 e-sports portable screen, a product that has not been taken seriously by consumers in the past, brought a dramatic improvement. The ROG design team started with in-depth research from users, hoping to extend the usage for...

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Finding Inspiration – 22 Studio

Product design is inspired by various places, among which many master-level buildings, the characteristic lines, light and shadows, and dialogue with the environment are good sources of inspiration. I was fortunate to visit a studio a few days ago. It is what I want...

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The ROG Universe: Cyber Generation

Continued from ROG: Will There Be A Movie? ROG RE:IGNITE is now live. Our previous articles took a deep dive into the ROG brand's worldview. This time we will explore THE IDEA of CYBER GENERATION and reveal some of the easter eggs from RE:IGNITE. So what is the Cyber...

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ROG Accessories PHOTOSHOOT

With special guest collaborator: FRANK HSU Following trends of streetwear and techwear, our ROG apparel is ready to go. The accessories released this year, including bags, jackets, and even socks, are leveling up the brand's image. Last month we invited Taipei based...

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2020 Draw My Dream Art Camp

In August we invited four talented designers of Asus Design Center to participate in the ASUS Cultural Education Foundation’s, with Intel as a co-sponsor, 2020 Dream Character Art Camp. These designers served as art assistants in the camp, helping young children...

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Electro Punk: ROG’s New Neon Pink

ROG PNK LTD was the first in a line of pink ROG products. ELECTRO PUNK is the next generation of this CMF. Its inspiration is in line with the ROG visual language of cyberpunk. >>RECAP!!ROG PNK LTD: Limitless Pink Powder Blast [gallery ids="13587,13579"...

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Micro Architecture: ProArt Station D940MX Design Story

The digital landscape has sparked a new era of creativity and technology has made creating more accessible than ever. A new generation of content creators, selfie savants, 3d devotees, video editing virtuosos, photoshop fiends, and illustrating enthusiasts have been...

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Silkscreen 101

Silkscreen printing technology appeared very early, and there have been too many changes along the way. Industrial products use screen printing, pad printing, and other technologies to make products with various patterns. Let's give it a go with hand-made silk...

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