Bodystorming Ideation Workshop at IKEA
Here at ASUS Design Centre Singapore (SADC) we focus primarily on designing and creating innovative products that could improve and enhance our user’s overall PC experience. Part of our innovation and design thinking process is by understanding our users through user...
read more
From Signals to Great Products: Spotting Trends for Product Design
Identifying different types of trends to create a great product experience for consumers. Besides working on innovative products, my work as a Design Researcher also revolves around identifying new trends. I get super excited when I discover a potential one. I quickly...
read more
Same methods different approach: Conducting user research amidst a pandemic
When COVID-19 was declared a pandemic, our design research team in Singapore ASUS design center Singapore had to strategize our upcoming user research studies. “The safety regulations pose a huge challenge for us as we often meet users better understand them and get...
read more
Balancing the Needs: Behind the ASUS Control Panel on ScreenPad Plus
The Asus Control Panel was unveiled during the annual Consumer Electronics Show (CES) in January 2021. The software offers creators precise and intuitive controls for creating their digital creations. It currently works with four Adobe applications: Photoshop,...
read more
Refreshing the Laptop of the Future: The ZenBook Duo UX482 Design Story
Pictures: SADC The new ASUS ZenBook Duo UX482 generated a lot of buzz during the recent Consumer Electronics Show (CES) 2021. The head-turning model received positive reviews from the tech media and even clinched the Best PC or Tablet in the Engadget Best of CES 2021...
read more
Building Singapore’s Foundation and Success through Design
Whenever people mention about how Singapore came to be, most will associate its success due to various economic policies, such as trading or banking. However, did you know that design also played an important role in building the foundations and success of Singapore...
read more
Design Exhibition: A Piece of Cup
Since the 1950s, Design Thinking has evolved into a methodology to solve complex problems. It helps process optimization in cross-professional fields, service optimization, system optimization, and even education planning optimization. This year we participated in the...
read more
ASUS X-MAS 2020 #SAYWE
According to statistics, Christmas is the most popular holiday in the world. The warm atmosphere is captivating. The ASUS Design Center works in collaboration with the ASUS Welfare Committee to create exclusive Christmas trees in December of each year, adding a...
read more
7-11 LET’S GOOO!
In any competition, the goal is to be the winner. But in this competition, designed by our business and design strategy manager Patrick, the goal is to be the runner-up. The game kept reminding me of some Jay Chou songs. In one, the protagonist of the music video gave...
read more
Rejuvenating the Creative SADC Spirit
Pictures: SADC The sun was shining brightly, with the cool breeze swaying the trees. Surrounding us were the sounds of birds chirping and insects buzzing. Decked in our outdoor gear (beachwear for some), we made our way to the River Safari for a day trip. SADC always...
read more
ROG XG17 – The Sleek Portable Gaming Screen
Simple, Portable, Multiuse The ROG XG17 e-sports portable screen, a product that has not been taken seriously by consumers in the past, brought a dramatic improvement. The ROG design team started with in-depth research from users, hoping to extend the usage for...
read more
Throwback: Singapore ASUS Design Centre Halloween Party 2019
Each year, Singapore ASUS Design Centre (SADC) would organize a Halloween Party where we would dress up, have fun and decorate the office (see highlights of SADC 2018 Halloween Party here). At SADC, nothing goes to waste as we are advocates of upcycling. It energizes...
read more
Separated but Together: Four Ways on Building a Cohesive Remote Team
“你能聽到我嗎？” “Can you see my screen?” These are some of the typical things you would hear when you join the Design Researcher meetings. We meet online as most of us are based outside Taiwan. Like any other team, remote working is always challenging. It is more so when...
read more
Finding Inspiration – 22 Studio
Product design is inspired by various places, among which many master-level buildings, the characteristic lines, light and shadows, and dialogue with the environment are good sources of inspiration. I was fortunate to visit a studio a few days ago. It is what I want...
read more
The ROG Universe: Cyber Generation
Continued from ROG: Will There Be A Movie? ROG RE:IGNITE is now live. Our previous articles took a deep dive into the ROG brand's worldview. This time we will explore THE IDEA of CYBER GENERATION and reveal some of the easter eggs from RE:IGNITE. So what is the Cyber...
read more
ROG Accessories PHOTOSHOOT
With special guest collaborator: FRANK HSU Following trends of streetwear and techwear, our ROG apparel is ready to go. The accessories released this year, including bags, jackets, and even socks, are leveling up the brand's image. Last month we invited Taipei based...
read more
2020 Draw My Dream Art Camp
In August we invited four talented designers of Asus Design Center to participate in the ASUS Cultural Education Foundation’s, with Intel as a co-sponsor, 2020 Dream Character Art Camp. These designers served as art assistants in the camp, helping young children...
read more
Electro Punk: ROG’s New Neon Pink
ROG PNK LTD was the first in a line of pink ROG products. ELECTRO PUNK is the next generation of this CMF. Its inspiration is in line with the ROG visual language of cyberpunk. >>RECAP!！ROG PNK LTD: Limitless Pink Powder Blast [gallery ids="13587,13579"...
read more