LiGong HQ Exhibition

The moment I walked into the new LiGong ASUS building, it reminded me of my first visit to the National Library. Probably because the lobby of the new ASUS building, although elegant, has a strong humanistic atmosphere. November 2019 is a very special time for ASUS,...

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Cement Mixology

Everyone has played in the dirt as a child. Your older friends always teach you the best way to make a dirt clod. After many dirt clod fights, I realized the most important element to craft a dirt clod is to add water. Looking back, this was perhaps the first lesson...

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Work hard, read hard.

Everyone always asks me what is in my bag, and I am forced to reply “DREAMS AND COURAGE!” although we all know in reality it is full of 90% useless things. If Joyce had the same lame sense of humor she would say her bags are full of knowledge, referring to the many...

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ROG: an Aesthetic History of Gaming

Perpetual rainfall, giant screens, neon signs, and overdeveloped city avenues glow in a fusion of new technology and outdated infrastructures. These are signature styles of a cyberpunk world. 8-bit graphics reminiscent of old arcade games convey a sense of nostalgia...

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de’Sign: ADC Exhibit

What is design? Design is the result of meticulous revisions. Layered efforts determine the optimal direction guiding the design to a polished outcome. The User Experience team executed a project to express in the form of a story the workflow and integration of UE,...

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Sensory Experience Through Design: SET UNIT

Experiences, feelings, and memories in life are some of the densest nutrients to develop creative concepts. This is what makes good design or art resonate with an audience. It is not easy to transform the experience of life into design. As an industrial designer, your...

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Prime Utopia Design: 30th Anniversary Motherboard

Some may not know about the simple motherboard on which ASUS was founded 30 years ago. The birth of the motherboard brought the personal computer to the market and opened the door for future generations of change. In 1989, the first ASUS motherboard ISA-386C was...

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Kenjyukun Ko-labo: Exploring Scent Design

The sense of smell is elusive. It is ubiquitous but cannot be seen or touched. It is one of the strongest catalysts for recalling memories and evoking certain emotions. Recently the fragrance market has been booming. Especially in Japan. Many scent design brands have...

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ASUS 30th Anniversary Notebook

In 2006, ASUS launched S6, the world's first leather notebook. The design was a breakthrough in notebook technology. On the 30th anniversary of ASUS, looking forward to the future, we launched the Zenbook Edition 30 commemorative edition. It is a tribute to the...

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What can AI do for Designers?

Last week, I attended Autodesk's 2020 product conference. The opening ceremony was Autodesk researcher Zheng Qingyi presenting several simple and straightforward cases of AI in design software. AI has recently been a hot topic. The question, "how many professions will...

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Deep Jade

After a two-hour meeting, I needed a cup of coffee. I stumbled into the elevator, and saw Jonas. I politely nodded and leaned against the wall of the elevator. "Have you ever thought about wearing jade?" Jonas in the other corner of the elevator suddenly asked me....

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#WowTheWorld: VivoBook Series Design Story

A lot of talent has been invested into the new VivoBook design. With so many designers involved, you can be sure there is a unique design story behind the VivoBook. This is the story of the new ASUS VivoBook Series. #WowTheWorld!

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ADC Meeting Room Remix

To be honest, attending conference rooms isn’t my favorite thing to do. It can get a little cold in there, and I’m not talking about the temperature. You know what I mean. Recently however, three conference rooms at ASUS HQ (113, 227, and 229) have been transformed,...

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D & DEPARTMENT KYOTO

Another trip abroad. This time to Kyoto, Japan. Kyoto is a famous historical city in Japan which retains the culture of the ancient capital and merges with new world trends. It’s a very charming city. Nearly every year I arrange a trip to Kyoto, and each trip I make a...

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ASUS 30th Anniversary Sportswear

ASUS entered its 30th anniversary this year. Under the call for ‘Collective Wisdom,’ or ‘Zhongzhi’ in Chinese, a commemorative sports competition was organized. This year, the ASUS Welfare Committee and ADC designers were tasked with designing sports apparel for the...

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Kengo Kuma: Park of Materials

Copy/Photography: Timothy Liao When I first saw an advertisement for “Kengo Kuma: Park of Materials” exhibition, it immediately caught by attention because of the word “materials.” Regardless of which field of design including product, interior, packaging, etc., all...

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Merci Paris!

Merci is the perfect destination for discovering small designer items from all over the world. If you don’t speak a word of French, you will quickly learn what it means.

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